Recent Blog Posts

The end of the big media brands as we know them.

Have you noticed recently that every web news and content site looks almost identical? And that it gets even worse if you scroll down below the “fold”. There, in the swamp, of “promoted” and “suggested” stories, you are liable to find exactly the same headlines for exactly the same stories as you move from site…

Four Google AdWords Optimizations Yield 20x ROI

20x ROI in Two Weeks via Four Steps Google AdWords Optimization yields significant improvements in return on search marketing investment. Over the past two weeks, we’ve implemented four changes for one of our SEM clients that yielded a 19.5x ROI, cut their average Cost per Click from $2.11 to $0.80 and more than doubled Clickthrough…

Calculating True Return on Investment for Marketing Campaigns

We all know how to calculate Return on Investment, the difficulty comes in rounding up all the Returns and all the Investments. Agencies and marketers attempt to simplify things by calculating something called the Return on Ad Spend (ROAS), which includes only media costs paid to publishers. While it certainly makes everyone happy to see…