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Four Google AdWords Optimizations Yield 20x ROI

Four Google AdWords Optimizations Yield 20x ROI

20x ROI in Two Weeks via Four Steps Google AdWords Optimization yields significant improvements in return on search marketing investment. Over the past two weeks, we’ve implemented four changes for one of our SEM clients that yielded a 19.5x ROI, cut their average...

Google Analytics Engagement Scoring Model

Many sites use data such as session duration and number of pages viewed per session as basic gauges of engagement. While these are good rudimentary measures, we have developed an Engagement Scoring Model that we believe provides a more detailed and accurate view of...