{"id":673,"date":"2019-08-06T21:20:28","date_gmt":"2019-08-06T21:20:28","guid":{"rendered":"https:\/\/roifactory.com\/home\/?page_id=673"},"modified":"2024-04-13T11:24:37","modified_gmt":"2024-04-13T18:24:37","slug":"home-2","status":"publish","type":"page","link":"https:\/\/roifactory.com\/home\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.26.6&#8243; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|auto||778px||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;42px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243; custom_padding=&#8221;||7px|||&#8221;]<\/p>\n<p>The promise of digital marketing was more data and better marketing performance.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#407e92&#8243; width=&#8221;100%&#8221; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_row _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#407e92&#8243; max_width=&#8221;800px&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_column type=&#8221;4_4&#8243; 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min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.27.4&#8243; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;42px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;]<\/p>\n<p>So, why, in 2024, are my analytics backward-looking, siloed and lacking in actionable insight?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0.0&#8243;]<\/p>\n<p>How can we use Artificial Intelligence to improve our marketing performance?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#915a40&#8243; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;5&#8243; _address=&#8221;5&#8243;][et_pb_row _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#915a40&#8243; max_width=&#8221;800px&#8221; max_height_last_edited=&#8221;off|desktop&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; 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It lies with a better strategy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#283e1a&#8221; width=&#8221;100%&#8221; height_last_edited=&#8221;on|desktop&#8221; fb_built=&#8221;1&#8243; _i=&#8221;7&#8243; _address=&#8221;7&#8243;][et_pb_row _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#283e1a&#8221; width_phone=&#8221;99%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;800px&#8221; max_width_tablet=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;7.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#f2f2f2&#8243; text_font_size=&#8221;30px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1em&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;26px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_text_align=&#8221;center&#8221; inline_fonts=&#8221;Montserrat&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0.0.0&#8243;]<\/p>\n<p><span style=\"font-size: 42px;\">END THE PAIN<\/span><\/p>\n<p>Consolidate your views<\/p>\n<p>Harness Artificial Intelligence<\/p>\n<p>Generate actionable insights<\/p>\n<p>Optimize spending in real time<\/p>\n<p>Improve ROI across all channels<\/p>\n<p>Leverage your &#8220;stack&#8221;<\/p>\n<p>Change the analytics culture<\/p>\n<p><span style=\"text-decoration: underline;\">Free Consultations For New Clients<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; fb_built=&#8221;1&#8243; _i=&#8221;8&#8243; _address=&#8221;8&#8243;][et_pb_row _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;8.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;8.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; header_font=&#8221;Montserrat|800|||||||&#8221; header_letter_spacing=&#8221;1px&#8221; background_color=&#8221;#ffffff&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;99%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|||||&#8221; inline_fonts=&#8221;Montserrat&#8221; _i=&#8221;0&#8243; _address=&#8221;8.0.0.0&#8243;]<\/p>\n<p><span style=\"font-size: medium;\"><strong>ROI Factory<\/strong><\/span> is a web-based marketing services and consulting firm specializing in helping brands and their advertising and PR agencies introduce greater elements of actionable analytics.\u00a0<\/p>\n<p>We work at the intersection of business strategy, the &#8220;marketing stack&#8221;, analytics staffing, associated agencies and reporting &#8212; with the objective of helping our clients achieve greater return on marketing investment across all marketing channels.\u00a0<\/p>\n<p>Our goal is to help customers accelerate their time to return on marketing dollars, to eliminate the negative impacts of siloed media structures and to help build a culture that sees analytics in a forward looking context.<\/p>\n<p>Our approach is collaborative and complementary to your existing team and software. We are platform agnostic and interested in helping marketing organizations get the most out of the investments they have already made.<\/p>\n<p>As former digital agency CEOs and dashboard developers ourselves, we are able to understand, diagnose and resolve the unique dynamics where people, software, agencies and media channels meet within an organization.<\/p>\n<p>Maybe we can help, maybe we can&#8217;t &#8211;but <em>let&#8217;s find out<\/em>. The &#8220;analytics frustration&#8221; you and your organization may be experiencing probably isn&#8217;t going to cure itself without some objective and holistically informed help.\u00a0 Please give us a shout.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.26.6&#8243; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|auto||778px||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;42px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243; custom_padding=&#8221;||7px|||&#8221;] The promise of digital marketing was more data and better marketing performance. 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