{"id":673,"date":"2019-08-06T21:20:28","date_gmt":"2019-08-06T21:20:28","guid":{"rendered":"https:\/\/roifactory.com\/home\/?page_id=673"},"modified":"2024-04-13T11:24:37","modified_gmt":"2024-04-13T18:24:37","slug":"home-2","status":"publish","type":"page","link":"https:\/\/roifactory.com\/home\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.26.6&#8243; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|auto||778px||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;42px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243; custom_padding=&#8221;||7px|||&#8221;]<\/p>\n<p>The promise of digital marketing was more data and better marketing performance.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#407e92&#8243; width=&#8221;100%&#8221; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_row _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#407e92&#8243; max_width=&#8221;800px&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#f2f2f2&#8243; text_font_size=&#8221;42px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1em&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; text_text_align=&#8221;center&#8221; inline_fonts=&#8221;Montserrat&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;]<\/p>\n<p>7,000+ \u201cMartech\u201d platforms all told me optimization would get easier.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.27.4&#8243; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;42px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;]<\/p>\n<p>So, why, in 2024, are my analytics backward-looking, siloed and lacking in actionable insight?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#924060&#8243; width=&#8221;100%&#8221; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;3&#8243; _address=&#8221;3&#8243;][et_pb_row _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#924060&#8243; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;3.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#f2f2f2&#8243; text_font_size=&#8221;42px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1em&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; text_text_align=&#8221;center&#8221; inline_fonts=&#8221;Montserrat&#8221; _i=&#8221;0&#8243; _address=&#8221;3.0.0.0&#8243;]<\/p>\n<p>How do I scale my marketing<br \/> when my existing attribution<br \/> systems are so narrowly focused?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;4&#8243; _address=&#8221;4&#8243;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.27.4&#8243; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;4.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;42px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;4.0.0.0&#8243;]<\/p>\n<p>How can we use Artificial Intelligence to improve our marketing performance?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#915a40&#8243; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;5&#8243; _address=&#8221;5&#8243;][et_pb_row _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#915a40&#8243; max_width=&#8221;800px&#8221; max_height_last_edited=&#8221;off|desktop&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;5.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#f2f2f2&#8243; text_font_size=&#8221;42px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1em&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; text_text_align=&#8221;center&#8221; inline_fonts=&#8221;Montserrat&#8221; _i=&#8221;0&#8243; _address=&#8221;5.0.0.0&#8243;]<\/p>\n<p>Why can\u2019t I get one timely, big picture view of all of my digital marketing in one place?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#f2f2f2&#8243; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;6&#8243; _address=&#8221;6&#8243;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.27.4&#8243; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;6.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;6.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;42px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;6.0.0.0&#8243;]<\/p>\n<p>The answer does not lie with your \u201cstack\u201d. It lies with a better strategy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#283e1a&#8221; width=&#8221;100%&#8221; height_last_edited=&#8221;on|desktop&#8221; fb_built=&#8221;1&#8243; _i=&#8221;7&#8243; _address=&#8221;7&#8243;][et_pb_row _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#283e1a&#8221; width_phone=&#8221;99%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;800px&#8221; max_width_tablet=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;7.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#f2f2f2&#8243; text_font_size=&#8221;30px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1em&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;26px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_text_align=&#8221;center&#8221; inline_fonts=&#8221;Montserrat&#8221; _i=&#8221;0&#8243; _address=&#8221;7.0.0.0&#8243;]<\/p>\n<p><span style=\"font-size: 42px;\">END THE PAIN<\/span><\/p>\n<p>Consolidate your views<\/p>\n<p>Harness Artificial Intelligence<\/p>\n<p>Generate actionable insights<\/p>\n<p>Optimize spending in real time<\/p>\n<p>Improve ROI across all channels<\/p>\n<p>Leverage your &#8220;stack&#8221;<\/p>\n<p>Change the analytics culture<\/p>\n<p><span style=\"text-decoration: underline;\">Free Consultations For New Clients<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; fb_built=&#8221;1&#8243; _i=&#8221;8&#8243; _address=&#8221;8&#8243;][et_pb_row _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;8.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;8.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; header_font=&#8221;Montserrat|800|||||||&#8221; header_letter_spacing=&#8221;1px&#8221; background_color=&#8221;#ffffff&#8221; width=&#8221;70%&#8221; width_tablet=&#8221;99%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|||||&#8221; inline_fonts=&#8221;Montserrat&#8221; _i=&#8221;0&#8243; _address=&#8221;8.0.0.0&#8243;]<\/p>\n<p><span style=\"font-size: medium;\"><strong>ROI Factory<\/strong><\/span> is a web-based marketing services and consulting firm specializing in helping brands and their advertising and PR agencies introduce greater elements of actionable analytics.\u00a0<\/p>\n<p>We work at the intersection of business strategy, the &#8220;marketing stack&#8221;, analytics staffing, associated agencies and reporting &#8212; with the objective of helping our clients achieve greater return on marketing investment across all marketing channels.\u00a0<\/p>\n<p>Our goal is to help customers accelerate their time to return on marketing dollars, to eliminate the negative impacts of siloed media structures and to help build a culture that sees analytics in a forward looking context.<\/p>\n<p>Our approach is collaborative and complementary to your existing team and software. We are platform agnostic and interested in helping marketing organizations get the most out of the investments they have already made.<\/p>\n<p>As former digital agency CEOs and dashboard developers ourselves, we are able to understand, diagnose and resolve the unique dynamics where people, software, agencies and media channels meet within an organization.<\/p>\n<p>Maybe we can help, maybe we can&#8217;t &#8211;but <em>let&#8217;s find out<\/em>. The &#8220;analytics frustration&#8221; you and your organization may be experiencing probably isn&#8217;t going to cure itself without some objective and holistically informed help.\u00a0 Please give us a shout.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;3.26.6&#8243; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|auto||778px||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;42px&#8221; text_line_height=&#8221;1em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;36px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_phone=&#8221;1.1em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; text_text_align=&#8221;center&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243; custom_padding=&#8221;||7px|||&#8221;] The promise of digital marketing was more data and better marketing performance. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#407e92&#8243; width=&#8221;100%&#8221; min_height=&#8221;250px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_row _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#407e92&#8243; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-673","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d0\u2033 _address=\u201d0\u2033][et_pb_row make_equal=\u201don\u201d _builder_version=\u201d3.26.6\u2033 max_width=\u201d800px\u201d module_alignment=\u201dcenter\u201d custom_margin=\u201d|auto||778px||\u201d _i=\u201d0\u2033 _address=\u201d0.0\u2033][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.26.6\u2033 _i=\u201d0\u2033 _address=\u201d0.0.0\u2033][et_pb_text _builder_version=\u201d3.27.4\u2033 text_font=\u201dMontserrat|800|||||||\u201d text_font_size=\u201d42px\u201d text_line_height=\u201d1em\u201d text_orientation=\u201dcenter\u201d text_font_size_tablet=\u201d36px\u201d text_font_size_phone=\u201d28px\u201d text_font_size_last_edited=\u201don|tablet\u201d text_line_height_phone=\u201d1.1em\u201d text_line_height_last_edited=\u201don|phone\u201d text_text_align=\u201dcenter\u201d _i=\u201d0\u2033 _address=\u201d0.0.0.0\u2033 custom_padding=\u201d||7px|||\u201d]The promise of digital marketing was more data and better marketing performance.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 width=\u201d100%\u201d min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d1\u2033 _address=\u201d1\u2033][et_pb_row _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 max_width=\u201d800px\u201d _i=\u201d0\u2033\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/roifactory.com\/home\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ROI Factory - Wisdom beyond the numbers.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Home - ROI Factory\" \/>\n\t\t<meta property=\"og:description\" content=\"[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d0\u2033 _address=\u201d0\u2033][et_pb_row make_equal=\u201don\u201d _builder_version=\u201d3.26.6\u2033 max_width=\u201d800px\u201d module_alignment=\u201dcenter\u201d custom_margin=\u201d|auto||778px||\u201d _i=\u201d0\u2033 _address=\u201d0.0\u2033][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.26.6\u2033 _i=\u201d0\u2033 _address=\u201d0.0.0\u2033][et_pb_text _builder_version=\u201d3.27.4\u2033 text_font=\u201dMontserrat|800|||||||\u201d text_font_size=\u201d42px\u201d text_line_height=\u201d1em\u201d text_orientation=\u201dcenter\u201d text_font_size_tablet=\u201d36px\u201d text_font_size_phone=\u201d28px\u201d text_font_size_last_edited=\u201don|tablet\u201d text_line_height_phone=\u201d1.1em\u201d text_line_height_last_edited=\u201don|phone\u201d text_text_align=\u201dcenter\u201d _i=\u201d0\u2033 _address=\u201d0.0.0.0\u2033 custom_padding=\u201d||7px|||\u201d]The promise of digital marketing was more data and better marketing performance.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 width=\u201d100%\u201d min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d1\u2033 _address=\u201d1\u2033][et_pb_row _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 max_width=\u201d800px\u201d _i=\u201d0\u2033\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/roifactory.com\/home\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-08-06T21:20:28+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-04-13T18:24:37+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Home - ROI Factory\" \/>\n\t\t<meta name=\"twitter:description\" content=\"[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d0\u2033 _address=\u201d0\u2033][et_pb_row make_equal=\u201don\u201d _builder_version=\u201d3.26.6\u2033 max_width=\u201d800px\u201d module_alignment=\u201dcenter\u201d custom_margin=\u201d|auto||778px||\u201d _i=\u201d0\u2033 _address=\u201d0.0\u2033][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.26.6\u2033 _i=\u201d0\u2033 _address=\u201d0.0.0\u2033][et_pb_text _builder_version=\u201d3.27.4\u2033 text_font=\u201dMontserrat|800|||||||\u201d text_font_size=\u201d42px\u201d text_line_height=\u201d1em\u201d text_orientation=\u201dcenter\u201d text_font_size_tablet=\u201d36px\u201d text_font_size_phone=\u201d28px\u201d text_font_size_last_edited=\u201don|tablet\u201d text_line_height_phone=\u201d1.1em\u201d text_line_height_last_edited=\u201don|phone\u201d text_text_align=\u201dcenter\u201d _i=\u201d0\u2033 _address=\u201d0.0.0.0\u2033 custom_padding=\u201d||7px|||\u201d]The promise of digital marketing was more data and better marketing performance.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 width=\u201d100%\u201d min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d1\u2033 _address=\u201d1\u2033][et_pb_row _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 max_width=\u201d800px\u201d _i=\u201d0\u2033\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/roifactory.com\\\/home\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roifactory.com\\\/home#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/roifactory.com\\\/home\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roifactory.com\\\/home\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roifactory.com\\\/home\\\/#listItem\",\"position\":2,\"name\":\"Home\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/roifactory.com\\\/home#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/roifactory.com\\\/home\\\/#organization\",\"name\":\"ROI Factory\",\"description\":\"Wisdom beyond the numbers.\",\"url\":\"https:\\\/\\\/roifactory.com\\\/home\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roifactory.com\\\/home\\\/#webpage\",\"url\":\"https:\\\/\\\/roifactory.com\\\/home\\\/\",\"name\":\"Home - ROI Factory\",\"description\":\"[et_pb_section fb_built=\\u201d1\\u2033 _builder_version=\\u201d3.27.4\\u2033 min_height=\\u201d250px\\u201d fb_built=\\u201d1\\u2033 _i=\\u201d0\\u2033 _address=\\u201d0\\u2033][et_pb_row make_equal=\\u201don\\u201d _builder_version=\\u201d3.26.6\\u2033 max_width=\\u201d800px\\u201d module_alignment=\\u201dcenter\\u201d custom_margin=\\u201d|auto||778px||\\u201d _i=\\u201d0\\u2033 _address=\\u201d0.0\\u2033][et_pb_column type=\\u201d4_4\\u2033 _builder_version=\\u201d3.26.6\\u2033 _i=\\u201d0\\u2033 _address=\\u201d0.0.0\\u2033][et_pb_text _builder_version=\\u201d3.27.4\\u2033 text_font=\\u201dMontserrat|800|||||||\\u201d text_font_size=\\u201d42px\\u201d text_line_height=\\u201d1em\\u201d text_orientation=\\u201dcenter\\u201d text_font_size_tablet=\\u201d36px\\u201d text_font_size_phone=\\u201d28px\\u201d text_font_size_last_edited=\\u201don|tablet\\u201d text_line_height_phone=\\u201d1.1em\\u201d text_line_height_last_edited=\\u201don|phone\\u201d text_text_align=\\u201dcenter\\u201d _i=\\u201d0\\u2033 _address=\\u201d0.0.0.0\\u2033 custom_padding=\\u201d||7px|||\\u201d]The promise of digital marketing was more data and better marketing performance.[\\\/et_pb_text][\\\/et_pb_column][\\\/et_pb_row][\\\/et_pb_section][et_pb_section fb_built=\\u201d1\\u2033 _builder_version=\\u201d3.27.4\\u2033 background_color=\\u201d#407e92\\u2033 width=\\u201d100%\\u201d min_height=\\u201d250px\\u201d fb_built=\\u201d1\\u2033 _i=\\u201d1\\u2033 _address=\\u201d1\\u2033][et_pb_row _builder_version=\\u201d3.27.4\\u2033 background_color=\\u201d#407e92\\u2033 max_width=\\u201d800px\\u201d _i=\\u201d0\\u2033\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roifactory.com\\\/home\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/roifactory.com\\\/home\\\/#breadcrumblist\"},\"datePublished\":\"2019-08-06T21:20:28-07:00\",\"dateModified\":\"2024-04-13T11:24:37-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/roifactory.com\\\/home\\\/#website\",\"url\":\"https:\\\/\\\/roifactory.com\\\/home\\\/\",\"name\":\"ROI Factory\",\"description\":\"Wisdom beyond the numbers.\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/roifactory.com\\\/home\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Home - ROI Factory","description":"[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d0\u2033 _address=\u201d0\u2033][et_pb_row make_equal=\u201don\u201d _builder_version=\u201d3.26.6\u2033 max_width=\u201d800px\u201d module_alignment=\u201dcenter\u201d custom_margin=\u201d|auto||778px||\u201d _i=\u201d0\u2033 _address=\u201d0.0\u2033][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.26.6\u2033 _i=\u201d0\u2033 _address=\u201d0.0.0\u2033][et_pb_text _builder_version=\u201d3.27.4\u2033 text_font=\u201dMontserrat|800|||||||\u201d text_font_size=\u201d42px\u201d text_line_height=\u201d1em\u201d text_orientation=\u201dcenter\u201d text_font_size_tablet=\u201d36px\u201d text_font_size_phone=\u201d28px\u201d text_font_size_last_edited=\u201don|tablet\u201d text_line_height_phone=\u201d1.1em\u201d text_line_height_last_edited=\u201don|phone\u201d text_text_align=\u201dcenter\u201d _i=\u201d0\u2033 _address=\u201d0.0.0.0\u2033 custom_padding=\u201d||7px|||\u201d]The promise of digital marketing was more data and better marketing performance.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 width=\u201d100%\u201d min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d1\u2033 _address=\u201d1\u2033][et_pb_row _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 max_width=\u201d800px\u201d _i=\u201d0\u2033","canonical_url":"https:\/\/roifactory.com\/home\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/roifactory.com\/home\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/roifactory.com\/home#listItem","position":1,"name":"Home","item":"https:\/\/roifactory.com\/home","nextItem":{"@type":"ListItem","@id":"https:\/\/roifactory.com\/home\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/roifactory.com\/home\/#listItem","position":2,"name":"Home","previousItem":{"@type":"ListItem","@id":"https:\/\/roifactory.com\/home#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/roifactory.com\/home\/#organization","name":"ROI Factory","description":"Wisdom beyond the numbers.","url":"https:\/\/roifactory.com\/home\/"},{"@type":"WebPage","@id":"https:\/\/roifactory.com\/home\/#webpage","url":"https:\/\/roifactory.com\/home\/","name":"Home - ROI Factory","description":"[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d0\u2033 _address=\u201d0\u2033][et_pb_row make_equal=\u201don\u201d _builder_version=\u201d3.26.6\u2033 max_width=\u201d800px\u201d module_alignment=\u201dcenter\u201d custom_margin=\u201d|auto||778px||\u201d _i=\u201d0\u2033 _address=\u201d0.0\u2033][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.26.6\u2033 _i=\u201d0\u2033 _address=\u201d0.0.0\u2033][et_pb_text _builder_version=\u201d3.27.4\u2033 text_font=\u201dMontserrat|800|||||||\u201d text_font_size=\u201d42px\u201d text_line_height=\u201d1em\u201d text_orientation=\u201dcenter\u201d text_font_size_tablet=\u201d36px\u201d text_font_size_phone=\u201d28px\u201d text_font_size_last_edited=\u201don|tablet\u201d text_line_height_phone=\u201d1.1em\u201d text_line_height_last_edited=\u201don|phone\u201d text_text_align=\u201dcenter\u201d _i=\u201d0\u2033 _address=\u201d0.0.0.0\u2033 custom_padding=\u201d||7px|||\u201d]The promise of digital marketing was more data and better marketing performance.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 width=\u201d100%\u201d min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d1\u2033 _address=\u201d1\u2033][et_pb_row _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 max_width=\u201d800px\u201d _i=\u201d0\u2033","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/roifactory.com\/home\/#website"},"breadcrumb":{"@id":"https:\/\/roifactory.com\/home\/#breadcrumblist"},"datePublished":"2019-08-06T21:20:28-07:00","dateModified":"2024-04-13T11:24:37-07:00"},{"@type":"WebSite","@id":"https:\/\/roifactory.com\/home\/#website","url":"https:\/\/roifactory.com\/home\/","name":"ROI Factory","description":"Wisdom beyond the numbers.","inLanguage":"en-US","publisher":{"@id":"https:\/\/roifactory.com\/home\/#organization"}}]},"og:locale":"en_US","og:site_name":"ROI Factory - Wisdom beyond the numbers.","og:type":"article","og:title":"Home - ROI Factory","og:description":"[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d0\u2033 _address=\u201d0\u2033][et_pb_row make_equal=\u201don\u201d _builder_version=\u201d3.26.6\u2033 max_width=\u201d800px\u201d module_alignment=\u201dcenter\u201d custom_margin=\u201d|auto||778px||\u201d _i=\u201d0\u2033 _address=\u201d0.0\u2033][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.26.6\u2033 _i=\u201d0\u2033 _address=\u201d0.0.0\u2033][et_pb_text _builder_version=\u201d3.27.4\u2033 text_font=\u201dMontserrat|800|||||||\u201d text_font_size=\u201d42px\u201d text_line_height=\u201d1em\u201d text_orientation=\u201dcenter\u201d text_font_size_tablet=\u201d36px\u201d text_font_size_phone=\u201d28px\u201d text_font_size_last_edited=\u201don|tablet\u201d text_line_height_phone=\u201d1.1em\u201d text_line_height_last_edited=\u201don|phone\u201d text_text_align=\u201dcenter\u201d _i=\u201d0\u2033 _address=\u201d0.0.0.0\u2033 custom_padding=\u201d||7px|||\u201d]The promise of digital marketing was more data and better marketing performance.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 width=\u201d100%\u201d min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d1\u2033 _address=\u201d1\u2033][et_pb_row _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 max_width=\u201d800px\u201d _i=\u201d0\u2033","og:url":"https:\/\/roifactory.com\/home\/","article:published_time":"2019-08-06T21:20:28+00:00","article:modified_time":"2024-04-13T18:24:37+00:00","twitter:card":"summary_large_image","twitter:title":"Home - ROI Factory","twitter:description":"[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d0\u2033 _address=\u201d0\u2033][et_pb_row make_equal=\u201don\u201d _builder_version=\u201d3.26.6\u2033 max_width=\u201d800px\u201d module_alignment=\u201dcenter\u201d custom_margin=\u201d|auto||778px||\u201d _i=\u201d0\u2033 _address=\u201d0.0\u2033][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.26.6\u2033 _i=\u201d0\u2033 _address=\u201d0.0.0\u2033][et_pb_text _builder_version=\u201d3.27.4\u2033 text_font=\u201dMontserrat|800|||||||\u201d text_font_size=\u201d42px\u201d text_line_height=\u201d1em\u201d text_orientation=\u201dcenter\u201d text_font_size_tablet=\u201d36px\u201d text_font_size_phone=\u201d28px\u201d text_font_size_last_edited=\u201don|tablet\u201d text_line_height_phone=\u201d1.1em\u201d text_line_height_last_edited=\u201don|phone\u201d text_text_align=\u201dcenter\u201d _i=\u201d0\u2033 _address=\u201d0.0.0.0\u2033 custom_padding=\u201d||7px|||\u201d]The promise of digital marketing was more data and better marketing performance.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 width=\u201d100%\u201d min_height=\u201d250px\u201d fb_built=\u201d1\u2033 _i=\u201d1\u2033 _address=\u201d1\u2033][et_pb_row _builder_version=\u201d3.27.4\u2033 background_color=\u201d#407e92\u2033 max_width=\u201d800px\u201d _i=\u201d0\u2033"},"aioseo_meta_data":{"post_id":"673","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2025-10-09 17:32:54","updated":"2025-10-09 17:32:54","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/roifactory.com\/home\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tHome\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/roifactory.com\/home"},{"label":"Home","link":"https:\/\/roifactory.com\/home\/"}],"_links":{"self":[{"href":"https:\/\/roifactory.com\/home\/wp-json\/wp\/v2\/pages\/673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roifactory.com\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/roifactory.com\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/roifactory.com\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/roifactory.com\/home\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":84,"href":"https:\/\/roifactory.com\/home\/wp-json\/wp\/v2\/pages\/673\/revisions"}],"predecessor-version":[{"id":969,"href":"https:\/\/roifactory.com\/home\/wp-json\/wp\/v2\/pages\/673\/revisions\/969"}],"wp:attachment":[{"href":"https:\/\/roifactory.com\/home\/wp-json\/wp\/v2\/media?parent=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}