by Michael McMahon | Oct 20, 2018 | AdWords
20x ROI in Two Weeks via Four Steps Google AdWords Optimization yields significant improvements in return on search marketing investment. Over the past two weeks, we’ve implemented four changes for one of our SEM clients that yielded a 19.5x ROI, cut their average...
by Michael McMahon | Oct 20, 2018 | Analytics
We all know how to calculate Return on Investment, the difficulty comes in rounding up all the Returns and all the Investments. Agencies and marketers attempt to simplify things by calculating something called the Return on Ad Spend (ROAS), which includes only media...
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