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ROI Factory

Category Archives: Analytics

Recognized Industry Pioneers Team up to Solve Marketers’ and Agencies Analytics, Attribution and Cross-Budget Optimization Disarray. (SAN
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We all know how to calculate Return on Investment, the difficulty comes in rounding up all the Returns and all the Investments. Agencies and
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Many sites use data such as session duration and number of pages viewed per session as basic gauges of engagement. While these are good rudimentary
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