by Bruce Carlisle | Oct 29, 2018 | Media
Have you noticed recently that every web news and content site looks almost identical? And that it gets even worse if you scroll down below the “fold”. There, in the swamp, of “promoted” and “suggested” stories, you are liable to find exactly the same headlines for...
by Michael McMahon | Oct 20, 2018 | AdWords
20x ROI in Two Weeks via Four Steps Google AdWords Optimization yields significant improvements in return on search marketing investment. Over the past two weeks, we’ve implemented four changes for one of our SEM clients that yielded a 19.5x ROI, cut their average...
by Michael McMahon | Oct 20, 2018 | Analytics
We all know how to calculate Return on Investment, the difficulty comes in rounding up all the Returns and all the Investments. Agencies and marketers attempt to simplify things by calculating something called the Return on Ad Spend (ROAS), which includes only media...
by Michael McMahon | Oct 20, 2018 | Analytics
Many sites use data such as session duration and number of pages viewed per session as basic gauges of engagement. While these are good rudimentary measures, we have developed an Engagement Scoring Model that we believe provides a more detailed and accurate view of...
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