by Michael McMahon | Oct 20, 2018 | Analytics
We all know how to calculate Return on Investment, the difficulty comes in rounding up all the Returns and all the Investments. Agencies and marketers attempt to simplify things by calculating something called the Return on Ad Spend (ROAS), which includes only media...
by Michael McMahon | Oct 20, 2018 | Analytics
Many sites use data such as session duration and number of pages viewed per session as basic gauges of engagement. While these are good rudimentary measures, we have developed an Engagement Scoring Model that we believe provides a more detailed and accurate view of...
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