by Michael McMahon | Oct 15, 2020 | AdWords, Analytics
If you’re having a hard time getting impressions for your Google Ads search campaign test ads, I’ve spoken to Google about it and I have some suggestions. We have created a handful of test ads that we want to run in Google Search Ads. The ads were...
by Bruce Carlisle | Dec 20, 2018 | AdWords, Analytics, Media
Recognized Industry Pioneers Team up to Solve Marketers’ and Agencies Analytics, Attribution and Cross-Budget Optimization Disarray. (SAN FRANCISCO, CA) — Michael McMahon and Bruce Carlisle, founders of two the earliest digital agencies in the United States,...
by Michael McMahon | Oct 20, 2018 | Analytics
We all know how to calculate Return on Investment, the difficulty comes in rounding up all the Returns and all the Investments. Agencies and marketers attempt to simplify things by calculating something called the Return on Ad Spend (ROAS), which includes only media...
by Michael McMahon | Oct 20, 2018 | Analytics
Many sites use data such as session duration and number of pages viewed per session as basic gauges of engagement. While these are good rudimentary measures, we have developed an Engagement Scoring Model that we believe provides a more detailed and accurate view of...
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